To run a successful work at home business, the word needs to get out about your product or service. Here are 10 ways to market your home business:
Business cards are a traditional method of advertisement. Unfortunately, by the end of the day, the card is most likely going to end up in the trash can. Another thought would be to hand someone a small tablet of sticky notes or a small notepad with your WAHM home business advertisement on it. Typically, it can take up to a full month for your potential customer to reduce the supply, and some of these advertisements may travel to others. No matter which printing company you choose, make sure your advertisement clearly states the WAHM home business's website address, the phone number and any other pertinent information. Note cubes can remain on your customer's desk for many months at a time providing a daily reminder of your home business.
All home businesses should at least put out a newsletter. Keep a running list of contacts. Each time you meet someone, ask if you can have their email address. Also, think about sending out a small post card via snail mail (regular US mail) on occasion. Keep your product or service on their mind. Newsletter templates can be purchased through many providers. GoDaddy has an extensive list of services such as newsletters to help your home business flourish.
Treat all of your customers special, but those who turn in the best profit should get the most attention. Those customers that provide break even or lower profit margins need to be put at the bottom of your list, or not on your list at all. Think like the major corporations do: the best customers get the most perks and the corporation will do almost anything to keep their business. Your WAHM home business should do the same. Keep informed of the latest information regarding your type of home business, and also make the electronic community aware of your existence.
Signs, business cards, photo note cubes, etc can all be made for your home business. Boast about your product and don't be humble. This is the place for your home business to truly shine. Choose a charity that you believe in and have your home business back this charity with an event or fundraiser. Potential clients will applaud your dedication and your leadership abilities.
Call the newspaper and local media regarding your home business's current events. If it is newsworthy, getting a story published (rather than an advertisement) gains the confidence of your customers. Invest in a publicist if you feel the profit is worth the up-front cash investment.
These groups typically meet at least once a month and they are excellent places to meet new valuable customers and other WAHMs. Being a member also gains the trust of new clients.
Your home business may not have the advertising budget of a large corporation. Don't waste time marketing to a general audience. Target your customers by knowing exactly who they are, where they spend money, and what they want. Create an advertising campaign that sets your home business apart from the rest.
"The fortune is in the follow up," has been said many times. How your home business does the follow up is what may set it apart from the large corporations. Have you ever purchased something online, and then automatically began receiving letters, brochures, etc in the mail or email? This is a larger company's answer to follow up. Find the time to not only mail them, but call the customer periodically and show you care about their business.